Brand Strategy · Creative Direction · Campaign Leadership
Shubham Kalra
I don’t just design brands. I build the story, system and experience behind them.
Brand strategist and creative lead with 6+ years of experience building brand systems, campaigns, websites and digital experiences across education, startups, D2C, B2B, services and agency-led work.
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Capabilities
AI-Enabled Creative & Brand Systems
I use AI as a creative and operational layer — not as a shortcut. From brand research, campaign thinking and design exploration to automations, agents, website flows and content systems, I’ve built multiple AI-assisted workflows that help ideas move faster from strategy to execution.
AI for Strategy
Research, positioning, campaign angles, audience insights and brand narratives.
AI for Creative Production
Design directions, moodboards, ad variations, content systems and visual explorations.
AI for Automation
Workflows, lead handling, internal operations, task systems and client-side process flows.
AI for Digital Products
Website flows, app concepts, agents, prototypes and AI-assisted product thinking.
AI for Content Systems
Reels, carousels, scripts, SEO pages, campaign copies and multi-platform content engines.
From on-ground market work to award-winning education campaigns and building Branditify, my journey has been shaped by curiosity, execution and ownership.
30+
Brands & large-scale campaigns led
1k+
Creatives managed across design, video & content
₹5Cr+
Media & campaign budgets worked across
40+
Media & PR platforms coordinated
What I Do
Four disciplines, one connected practice.
Strategy, creative, campaigns and digital are not separate departments in my work. They are one continuous system that turns a business goal into a brand people remember and act on.
Brand Strategy
- Positioning & narrative
- Naming & messaging architecture
- Brand audits & playbooks
Creative Direction
- Visual identity systems
- Campaign art direction
- Design & content quality
Campaign Leadership
- Integrated campaigns
- On-ground activations
- PR & media coordination
Digital Experience
- Website strategy & UI direction
- Content architecture & SEO
- Conversion-led structure
Featured Stories
Every project is a story of strategy, system and experience.
Turning an education admission fair into a national student-centric brand IP.
CollegeDekho Saarthi
Turning an education admission fair into a national student-centric brand IP.
View Story →
Building aspiration and access into a nationwide education brand film.
CollegeDekho TVC — Banayenge India Ka Kal
Building aspiration and access into a nationwide education brand film.
View Story →
Turning higher education data into a thought-leadership brand asset.
CollegeDekho HEART Report
Turning higher education data into a thought-leadership brand asset.
View Story →
Building a bootstrapped creative studio into a multi-brand growth engine.
Branditify — Multi-Brand Growth Engine
Building a bootstrapped creative studio into a multi-brand growth engine.
View Story →
Building a premium legal website experience for trust, clarity and authority.
Lex Polaris Website
Building a premium legal website experience for trust, clarity and authority.
View Story →Belief
“A strong brand is not built by one logo, one campaign or one viral moment. It is built when strategy, story, design, content, people and execution move in the same direction.”
Shubham Kalra
Brand Leadership Approach
Principles before process. Process before execution.
Good brand work is rarely about a single clever idea. It is a way of thinking that moves in one direction, from understanding the business to building a system that scales without losing itself.
01
Clarity First
Before creativity comes understanding.
02
System Thinking
Brands over campaigns.
03
Business Translation
From goals to narratives.
04
Scale with Speed
Fast, but consistent.
05
Team Enablement
People over dependency.
Entrepreneurial Experience
Founder-level ownership, built the hard way.
Branditify
Founder & Brand Strategist
Built and led a creative studio delivering branding, websites, campaigns and digital growth solutions for startups, SMEs and service businesses.
MoodMockups
Early Creative Venture
The early design venture that shaped client handling, pricing, execution and business ownership.
The Journey
From groundwork to brand leadership.
Groundwork
Dainik Jagran · Paytm Mall · Diya Gas
Design Discovery
BVA / BFA in Animation & Multimedia
Creative Execution
Hari Electronics · Rachwood · Kade Ventures
Brand Leadership
CollegeDekho
Entrepreneurial Ownership
Branditify
Recognition
Selected honours & features.
2023
DMA Asia TRAIblazer Awards 2023
DMA Asia
1st Winner in Education Marketing for the CollegeDekho Saarthi campaign.
A’ Design Award
A’ Design Award & Competition
Recognised for promotional design work.
Design Collective Essential Portfolios
Design Collective
Featured among essential portfolios.
2025
Industry Speaker Contributor
Agency Meet 2025
Contributed as an industry speaker.
2021
University Annual Exhibition 2021
University
Winner at the university annual exhibition.
Office Recognition Program
Rachwood
Internal recognition for design contribution.
Let’s build something